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There is no denying the retail car business has changed. But in which ways, and to who’s advantage? In this world of immediate information, simplified research and comparison shopping, it was only a matter of time before the retail car industry had to re-position itself to align with this new phase of car buyers. Let’s […]

The automotive advertising and marketing arena has undergone some wild and unexpected changes in the past 10 years. Buzz words you’ll often hear in 2015 include; branding, awareness, brand-awareness, impressions, digital marketing, blogging, vlogging, SEO, SEM and so on. Advertising and marketing professors in some colleges have even had to re-write their entire curriculum’s based […]

Our clients frequently come to us and ask, “When is the best time to advertise?” That’s like asking, “When is the best time to take a breath!” If you run a business, from a small retail shop to a huge auto dealership, choosing the right time to advertise is simple. First, let’s look at the basics. […]

When you think of automotive advertising, what are the first words that come to mind? Fast? Sporty? Tough? Masculine? Ah! There, you see. That was your first mistake. When it comes to automotive advertising, and car buying most dealers forget to advertise and market their cars-and dealership-to women! Yes, it’s true. Women account for up […]

You’ve set your advertising budget. You’ve got some killer creative. Your ads have been placed, but you don’t see a huge return on your investment. You poll your staff for answers. You check your results from years’ past, and you find that everything is in order. Then it hits you. Maybe it’s not your advertising…it […]

With less than 3 weeks to go ‘til Super Bowl Sunday many automakers have not signed-on to advertise during the big game. The question is why? Automotive advertising during the Super Bowl has recently become a sort of—if you’re not there, than you’re nowhere—proposition. Internet domain retailers, cola companies and snack foods have dominated Super […]

New vehicles and the toys inside! With each passing year technology improves and seems to creep into more and more areas of our lives. From phone controlled thermostats to Smart TV’s, hi-tech gadgets and gizmos are everywhere! And not to be left behind, auto makers have gotten in on the game. The New Year will […]

Digital or Traditional Advertising…Who Decides? Since the invention of the automobile, automotive advertising has customarily taken the traditional route. Television, for years, was considered the perfect medium. A place where manufactures could show their vehicles cruising the open road, teens piling-in headed to the beach, families loading or removing items from their roomy, or compact […]