With 1.32 billion active daily users, Facebook seems like the perfect platform for advertising and its impact on automotive dealership marketing can not be understated. But not all ads are created equal. Facebook Ads are some of the most effective forms of digital advertising, so if your car dealership isn’t getting much traffic, you’re likely making some mistakes.
So why aren’t your Facebook Ads working? Here are eight reasons that might explain it.
You are not targeting to your advantage. Facebook lets you advertise to the audience you want and if you’re not attracting potential customers, you may be targeting too narrow or too wide or even advertising to an irrelevant audience. How do you fix this? Look at the insights and data that Facebook gives you, compare with previous information, and tweak your targeting for the next ad campaign.
Speaking of audience, you may be overlooking an audience who could very well be your next customer. Custom audiences are good, but may be insufficient when used alone. To expand your reach, target lookalike audiences as well. This can help you reach high-interest potential customers.
Look at what creative elements you are using in your ads. If you’re using photos alone, try creating a video instead. Videos are more engaging and capture the audience’s attention more than photos.
Make sure you are writing new copy for each ad that you make. Best practices show that you should be refreshing ad copy every one to two weeks. New copy helps to grab your target audience. If they read the same thing every time, they will start tuning you out.
Don’t forget about a call to action in your copy. That call to action is what gets the audience to click on your ad. Tell them how they will benefit by that one simple click.
When using social media to reach potential customers, focus more on the social and less on the media. If someone shows an interest in your ad, follow up with a personal interaction. Engaging with those who respond to your ads will help improve your conversion rate and bring those Facebook users into your dealership.
Once a video or photo captures the audience’s attention, the headline will be the first thing they read. Make sure it’s compelling. With limited space, you’ll want to get creative. Getting creative will get you better results.
A/B testing, or split testing, will help you get a better return on investment for your Facebook Ads campaign. By trying out different ad copy, you will be able to see which ad gets better results and is worth the investment. Use A/B testing to try out different headlines, calls to action, targeting, creative elements, or copy.
There’s a reason that Facebook advertising is so successful. If you’re not getting the results you want with your current ads, these small fixes can bring in big results. If you are still not getting the desired result, give the seasoned professionals at Jet Media Corp a call. We know social media like no one else. We will be more than happy to give you a free consultation and see what we can do to help your business grow.