Branding. It’s the new buzz word.
You must brand your business. You need to build your brand. But what is “branding” and what does it mean for your business?
Allow us to explain.
Every product on the market has a “shelf life”. What is popular today, such as a trend, might not be too popular tomorrow. There is always something new and improved coming up right behind the latest biggest and best. For example, by the time the newest Samsung phone comes out, there is a new iPhone released weeks later. This now means your new and improved is no longer new…or improved.
Brands, however, have the capability to live on long after a product has run its course. You may not recall what a 2001 Jaguar might have looked like, but you can absolutely recall that leaping big cat logo that has been a part of their brand for decades.
That, in a nutshell, is the importance of branding.
Branding is cohesive and provides uniformity. It is not what you sell but rather, who you are. It is an essential part of your business success. The importance of leaving an impression on the minds of your customers, long after they leave your store or dealership. It is the indelible mark that stays with your customer.
With the implementation of technology and especially the internet, consumer reach is greater than ever. It is imperative to become that brand that breaks through to the customer and makes them think they have other options besides the common, better known brands. Creating a brand that stands out is not as simple as a name change or a new logo. It requires strategy, time and monetary investment as well as new and fresh ideas. At the core, positive and successful branding requires making a connection with the consumer. It is about understanding the culture surrounding your brand. It is about targeting the best audience for your product. A great example of this is the re-branding of the Buick brand. To millennials, it was the “my grandparents drive one” brand. Through strategic marketing and understanding the new generation and their cultural needs and wants, Buick now holds a spot in the millennial market as new, fresh and yes, even cool.
Without branding, there is no discerning your product from the other long standing brands that have been established for years. Therefore, having a team of marketers, social media experts and brand developers, plus a great creative staff makes all the difference.
When you are ready to make a substantial difference in your marketing techniques, give us a call and allow a super ad agency like Jet Media Corporation to take your business to all new heights. Let us show you our best practices, digital and traditional marketing techniques to create a brand that will soar above the rest.