1. Transparency
2. Brand Awareness
3. Consistency
4. Own Your Territory & Beyond
5. Relative & Engaging Creative Campaigns
6. Target Specific. True ROI

ATD Show is the commercial truck industry’s premier annual event. January 24-27, the show takes over the City by the Bay at the San Francisco Marriott Marquis.

Shop the truck industry’s best marketplace for cutting-edge innovations, products and technologies for commercial truck dealerships. From both Fortune 500 companies and start-ups, exhibitors will be on hand to offer new and exciting ways to help grow your business’ success, boost your company’s bottom line and keep you ahead of your competition. Whatever your dealership needs, you’ll find it here.

Each year, NADA brings industry experts and motivational speakers to share insights on business innovations and solutions that will help drive your dealership into the future.

Meet this year’s expert voices bringing their insights to the NADA Show;

1. Kat Cole: COO and President, FOCUS Brands North America

Be a Leader of Innocation and Progress: How to Iterate, Adapt and Succeed Faster

Kat Cole zeroes in on achieving excellence through managing tough decisions and impactful innovations that will result in long-term gains. Cole will share her experience with accelerating change; team building and communication; best practices of businesses of all sizes; ever-changing consumer preferences and industry challenges; and essential leadership and innovation.

Friday, January 25

2. Dana Carvey: Emmy Award-winning Actor and Comedian

Dana Carvey Live!

Dana Carvey brings his unique humor and slightly off-center insights in a wide-ranging discussion of politics and current events. Through his many iconic characters and spot-on impressions, he’ll take an entertaining look at today’s world. Always unpredictable, Carvey will surprise and amuse us and show us how laughter can improve any situation

Saturday, January 26

3. Major Dan Rooney, USAF: Fighter Pilot, PGA Professional, Patriotic Philanthropist and Author

A Patriot’s Calling: Leadership, Teamwork and Sacrifice

Maj. Dan Rooney has had a varied career: decorated fighter pilot, professional golfer and philanthropist. Yet the same principles – faith, teamwork, trust and compassion – have guided him and allowed him to triumph in each phase of his life.

Maj. Rooney will highlight how personal accountability and the synergy of working with others can be applied to any business or endeavor to bring success.

Sunday, January 27

4. Wesley L. Lutz: 2018 NADA Chairman

Wes Lutz, 2018 NADA Chairman, is president of Extreme Chrysler/Dodge/Jeep, RAM Inc. in Jackson, Mich. He has been a Chrysler dealer since 1976. Lutz represents Michigan’s franchised new-car dealers on NADA’s board of directors. He previously served on the NADA board from 2001 to 2004.

Friday, January 25

5. Charles W. Gilchrist: 2018 NADA Vice Chairman

Charles W. “Charlie” Gilchrist, 2018 NADA Vice Chairman, is president of Southwest Ford in Weatherford, Texas. He started in the automotive business as controller of a heavy-truck store, then was general manager of two Ford dealerships, SouthWest Ford and Nichols Ford. He became president of SouthWest Ford in 1992. Gilchrist represents Northern Texas’s franchised new-car dealers on the NADA board of directors.

Saturday, January 26

More information on NADA Show 2019




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