Internet Usage on Top
A staggering 99% of households on Long Island use the internet. This near-universal connectivity means brands can effectively reach their target market using digital marketing strategies, including programmatic ads, social media campaigns, and targeted display advertising.
Streaming is Dominant
With 86% of households streaming content and 82% of residents using ad-supported streaming services, the streaming revolution is in full swing. This creates a prime environment for advertisers to serve highly targeted ads while consumers enjoy their favorite shows, sports, and entertainment.
Traditional TV: A Strong Anchor
Despite the rapid rise of digital platforms, 74% of Long Island audiences watched cable TV in the past week. This shows that TV advertising is still a vital tool for building brand recognition and connecting with loyal viewership.
People are Streaming Everywhere
Streaming isn’t confined to the living room. 55% of residents stream content on mobile devices, bringing entertainment — and ads — directly into the palms of consumers’ hands.
Low Cord-Cutting on Long Island
Unlike national trends, cord-cutters and cord-nevers remain under 23% each. This means traditional cable continues to hold strong in our local media mix, making it an essential part of any well-rounded advertising strategy.
What This Means for Advertisers
From connected TV (CTV) campaigns to mobile-first strategies and traditional TV buys, Long Island’s diverse media landscape provides businesses with multiple touchpoints to engage their audience. Whether your goal is brand awareness, lead generation, or sales conversion, leveraging a mix of digital and traditional channels ensures maximum reach and impact.
We have consulted hundreds of customers since 2001. We know how important it is to stay ahead of the curve and our team seeks out new information & trends so we are sure to always bring you the latest strategies, products & services!