Blog

ATD Show is the commercial truck industry’s premier annual event. January 24-27, the show takes over the City by the Bay at the San Francisco Marriott Marquis. Shop the truck industry’s best marketplace for cutting-edge innovations, products and technologies for commercial truck dealerships. From both Fortune 500 companies and start-ups, exhibitors will be on hand […]

Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment. Take the digital-first approach to marketing your dealership.

The response rate for leads is very low in the automotive industry. Dealership communication plays a key role in capitalizing on those quality leads. How much time do your salespeople or agents spend calling a new lead, or sending an email, fail to reach the customer and get zero response? And how frustrated do they […]

SEMA Show 2018 kicked off at the Las Vegas Convention Center this weekend, with some of the industry’s brightest minds in attendance. As the premier automotive speciality products trade event in the world, industry leaders from around the world flocked for unlimited profit opportunity in the automotive markets. SEMA draws over 100,000 attendees and covers […]

SEMA Show 2018 kicked off at the Las Vegas Convention Center this weekend, with some of the industry’s brightest minds in attendance. As the premier automotive speciality products trade event in the world, industry leaders from around the world flocked for unlimited profit opportunity in the automotive markets. SEMA draws over 100,000 attendees and covers […]

Dealership Marketing: Improving Your Digital Strategy With 1.32 billion active daily users, Facebook seems like the perfect platform for advertising and its impact on automotive dealership marketing can not be understated. But not all ads are created equal. Facebook Ads are some of the most effective forms of digital advertising, so if your car dealership […]

Automotive Social Aptitude Car buyers are demanding a more connective experience. Dealer-to-consumer relationships have shifted. Automotive dealers are presented with an unprecedented opportunity. Social media now allows you to reach your customers like never before. This specific concept is becoming known automotive social aptitude. Social Media Hits the Automotive Industry Facebook has provided the industry […]

We often talk about what marketing achieves and what our goals are. What we don’t often discuss is what might have worked a few years ago or even a few months ago no longer does that trick.  It is important to remember not only what works but what doesn’t. Leaders ahead of 2018 marketing trends […]

Stop. Listen. What do you hear? It’s the sound of your customer’s voice asking Google, Alexa, Siri, Cortana, Bixby, etc., where to have dinner, what your dealership’s rating is on Yelp, which doctor provides a particular service and so on. Voice Recognition Marketing has emerged out of intuitive technology, and it’s time to adapt. Presently, in […]

You might have heard the terms “data cleansing” or “data purification”.  You probably asked yourself what the heck does that mean? If you break down the terminology, it’s quite simple. Data is the information you have. Cleansing or purification is the idea of scrubbing clean (aka purifying) any data your company may have that is […]