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SEMA Show 2018 kicked off at the Las Vegas Convention Center this weekend, with some of the industry’s brightest minds in attendance. As the premier automotive speciality products trade event in the world, industry leaders from around the world flocked for unlimited profit opportunity in the automotive markets. SEMA draws over 100,000 attendees and covers […]

Dealership Marketing: Improving Your Digital Strategy With 1.32 billion active daily users, Facebook seems like the perfect platform for advertising and its impact on automotive dealership marketing can not be understated. But not all ads are created equal. Facebook Ads are some of the most effective forms of digital advertising, so if your car dealership […]

Automotive Social Aptitude Car buyers are demanding a more connective experience. Dealer-to-consumer relationships have shifted. Automotive dealers are presented with an unprecedented opportunity. Social media now allows you to reach your customers like never before. This specific concept is becoming known automotive social aptitude. Social Media Hits the Automotive Industry Facebook has provided the industry […]

We often talk about what marketing achieves and what our goals are. What we don’t often discuss is what might have worked a few years ago or even a few months ago no longer does that trick.  It is important to remember not only what works but what doesn’t. Leaders ahead of 2018 marketing trends […]

Stop. Listen. What do you hear? It’s the sound of your customer’s voice asking Google, Alexa, Siri, Cortana, Bixby, etc., where to have dinner, what your dealership’s rating is on Yelp, which doctor provides a particular service and so on. Voice Recognition Marketing has emerged out of intuitive technology, and it’s time to adapt. Presently, in […]

You might have heard the terms “data cleansing” or “data purification”.  You probably asked yourself what the heck does that mean? If you break down the terminology, it’s quite simple. Data is the information you have. Cleansing or purification is the idea of scrubbing clean (aka purifying) any data your company may have that is […]

Nowadays we are more connected than ever before. Customers are turning to social media to decide whether they want to shop your brand or not. Reputation management cover the many things they take into consideration: Your website:  Is it user friendly? Is it difficult to navigate?  Is it too busy?  Does it look like it was done in […]

Branding.  It’s the new buzz word.  You must brand your business. You need to build your brand.  But what is “branding” and what does it mean for your business? Allow us to explain. Every product on the market has a “shelf life”.  What is popular today, such as a trend, might not be too popular […]

In the age of the internet, the car sales game has changed. Your customers now have the ability to shop from home, to compare prices for on vehicles before even walking into your showroom.  This has the potential to keep customers from going outside their local area in favor of shopping for a car closer […]

The landscape of branding and marketing is changing.  As of 2015, most people have cut the proverbial cord with cable television in favor of YouTube, Hulu, Netflix and other non-cable services.   Services like Amazon Firestick, Roku, Chromecast by Google and Apple TV make it more likely that your particular audience is not watching conventional […]